With an estimated 500 million active users uploading 95 million photos and 250 million stories every day, Instagram has become an essential part of daily life. For many Instagrammers, capturing the perfect photo of their food is just as important as the food itself. Food photography is a big deal!

As we strive to create content that engages followers and works with the ever-changing Instagram algorithm, creating fabulous food photography and styling becomes crucial. The better the photos, the more engagement and visibility you’ll receive — subconsciously, that’s the goal.

Purchasing professional food photography equipment, props, and backdrops can be expensive, and I won’t even think about how much I’ve spent over the years building up my kit. One of the biggest challenges for freelancers, bloggers, and hobbyists is 1) kit storage space and 2) space to set up a shoot.

Instagram Bag: All-in-One Photography Solution

Here’s where Paper Bag Co’s Instagram Bag comes to the rescue. Featuring a pop-up reflector/diffuser, four photographic backdrops, and eight postcards with tips from food photographer Matt Inwood, the super-sized Instagram Bag is perfect for anyone looking to elevate their phone photography skills. All this for just £39.95 incl. P&P (price correct at time of publishing).

Tote Bag Design

The Instagram Bag doesn’t just include useful items — it’s housed in a stylish black tote bag with a generous shoulder-length handle. Both sides feature food-inspired designs. Inside, there’s an internal pocket and a mesh divider. The bag has a zip closure to secure your items, is ethically sourced from a Sedex-compliant factory, lightweight, and durable — perfect for carrying anywhere.

Reflector and Diffuser for Perfect Lighting

The 15-inch five-in-one pop-up reflector and diffuser brightens and enhances both highlights and shadows in your photos. Use it to subtly or dramatically adjust lighting and color for your brand style. Place the diffuser in front of a window to soften sunlight and prevent harsh shadows.

Reflectors take a little practice but quickly become an indispensable tool in a photographer’s toolkit.

Beautiful Photography Backdrops

One of the biggest selling points of the Instagram Bag is the four photography backdrops. Created by Black Velvet Styling, these high-quality backdrops transform a simple plate of food into an Instagram-ready masterpiece. The pack includes a variety of starter colours and textures for experimentation.

Note: Backdrops are heavyweight paper, not water-resistant, and work best for small plates or product photography. For larger setups, you may need bigger backdrops. They’re made from sustainable materials and recyclable after use.

Expert Photography Tips

Renowned phone photographer Matt Inwood shares exclusive tips on composition, lighting, and background selection. The Instagram Bag includes ten beautiful postcards, each with actionable photography advice. Perfect for beginners and seasoned photographers alike.

Is the Instagram Bag Worth It?

At just £39.95, including next-day P&P, the Instagram Bag offers exceptional value. Buying these items separately could easily cost over £100. Whether for yourself or as a gift for a fellow content creator, this bag is a thoughtful, budget-friendly solution.

The bag is ideal for food bloggers and Instagram content creators but is versatile enough for all niches.

Order your Instagram Bag from Paper Bag Co now

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